Opening first in Salt Lake City

Apply as a producer
Farmers General

Farm-direct groceries, brought together.

A complete weekly grocery order with produce, bread, eggs, milk, cheese, meat, grains, juice and a prepared meal

Your whole grocery list. Grown and made closer to home.

Everyday groceries from local farms and makers, delivered in one order.

Join the waitlist. We’ll email you when your ZIP opens.

One grocery order
Everything your household needs for the week.
Local farms and makers
Selected closer to the people eating the food.
Delivered together
No driving from farm stand to farm stand.

Everything you need for a normal week.

Farmers General is being built as a complete grocery shop—not a produce box, meat club or collection of occasional treats.

Produce, bread, eggs, milk, grains, preserves and meat being gathered at a local food hub
  • ProduceFruit, vegetables, herbs and mushrooms
  • Meat & seafoodPasture-raised meat and responsibly sourced fish
  • Dairy & eggsMilk, butter, cheese, yogurt and eggs
  • BakeryBread, tortillas, pastries and grains
  • PantryOats, rice, beans, flour, preserves and coffee
  • Drinks & prepared foodJuice, ready-to-heat meals and weekly staples

Many producers. One simple delivery.

We handle the work between the farm and your front door so buying locally can fit into an ordinary week.

  1. 1

    We source nearby

    We bring together food from trusted farms, bakers and makers.

  2. 2

    We combine your order

    Your weekly groceries are gathered and packed in one place.

  3. 3

    We deliver once

    One order arrives at your home, ready for the week ahead.

A local food producer sorting vegetables beside bread and milk in a working packing shed

For local producers

Sell through Farmers General.

We’re looking for Utah farmers, ranchers, bakers and food makers who want a simpler way to reach more local households.

  • Larger, consolidated orders
  • One local delivery partner
  • More time to focus on making good food

Apply to become a producer

Tell us what you make. It takes about two minutes.

Bring Farmers General to your neighborhood.

We’re opening ZIP by ZIP, starting in Salt Lake City.